3 Comments on “Logo and Branding: The Honours”

  1. The HONOURS logotype looks to be off centre intentionally. Why?

    • So it is, perhaps it was the only way to aesthetically balance a conventional mark and type lock-up. I tend to prefer ‘free-floating’ assets, like Touch have favoured across the stationary and window. Might have been better not to compound the two elements in this way but it’s a pretty tiny detail, I myself didn’t notice.

  2. My guess is, there’s three characters either side of the ‘o’ so perhaps it felt right for the designer to centralise the mark off the central character, rather than the word.

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