Logo News In Brief: Ghuznee StreetPosted: November 10, 2011
Ghuznee Street, formally Rupal, is a Wellington (NZ) based shoe and bag repair shop that looked to design agency The International Office to refresh their identity and business card.
“The old business cards had run out and with a name change he thought it was a good time to update them, as well as modify the logotype. We decided the identity needed to be pretty straight up and represent exactly what he does. No mucking around – he repairs shoes. We took photos of the environment and tools Evan uses and placed one of his hammers above an upside down shoe, a universal icon of shoe repair. We get our shoes repaired with Evan, he does a damn good job and is a real craftsman, we wanted to capture this in the design and used some mighty 352gsm Mohawk Navajo finished with a crisp copper foil.”
From The International Office website
This identity really benefits from its simple, straightforward illustrative style, classic crest lock-up and confident execution across the business cards. Each graphic component and print treatment contributes to the effective communication of the contemporary, accessible and high quality nature of the business and avoids superfluous details or gimmicks.